Strategy Training
This course can also be offered as a cohort (group) booking, if interested in a cohort booking to contact training@forthvalley.ac.uk
Description
1. Introduction to Business Strategy
What is business strategy and why it matters.
The link between vision, mission, and strategic goals.
2. Vision & Mission Deep Dive
Exploring the importance of vision and mission.
Group discussion: what the vision means for each department.
3. Competitor Analysis & Market Landscape
Mapping out key competitors.
Identifying differentiators.
Group activity: SWOT analysis.
4. Customer Insights & Target Market
Understanding the ideal customer.
Building customer personas.
How authenticity and sustainability influence customer decisions.
5. Setting Strategic Goals
Aligning goals with vision and market realities.
SMART goals and KPIs.
Group work: drafting departmental goals.
6. Strategic Roadmap Development
Short-term (6–12 months).
Long-term (3–5 years).
Group activity: roadmap design exercise.
7. Implementation & Next Steps
Assigning ownership of goals.
Tracking progress and accountability.
Creating alignment across teams.
Prerequisites
Who Should Attend:
Founders and Senior Leadership (vision, decision-making, direction).
Operations Managers (supply chain, sustainability, production).
Marketing & Sales Teams (brand positioning, customer engagement).
Finance/Commercial Leads (budgeting, growth planning).
Any key staff involved in long-term business development.